The Five-Minute Everyday Makeup Routine
A polished everyday look does not need a dozen products or half an hour. Here is the minimal routine that does the most.
How to Find Your Perfect Foundation Shade
A foundation that disappears into your skin is the difference between makeup that looks natural and makeup that looks like a mask. Getting the shade right matters more than the formula.
Match to your jawline, in daylight
Swatch two or three shades along the jaw and step into natural light. The one that vanishes is your match — never test on the back of your hand.
Mind your undertone
- Cool undertones suit pink-based shades
- Warm undertones suit golden, yellow-based shades
- Neutral undertones balance between the two
- When in doubt, size up a shade and bronze to warm it
Find your shade
Our serum foundation comes in seven buildable shades to match every undertone.
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